I’m Mau Iriarte, a brand and logo designer for early-stage, digital-first companies. I work directly with founders to turn rough ideas and evolving products into clear, credible brands that help them launch confidently and stand out in crowded markets.
( About me )
I’m Mau Iriarte, a brand and logo designer focused on helping early‑stage, digital‑first companies look as sharp as the products they’re building. I work closely with founders to turn rough ideas into clear, distinctive visual identities that feel built to last and easy to use across product, social, and web.
My process is simple and collaborative: strategy first, then visual exploration, then precise execution. I care about details—typography, spacing, motion—but more importantly about how a brand actually works in real life, from launch decks to websites and ongoing updates.
I’m based in Colombia and available for freelance projects, long‑term collaborations, and select roles. If you’re building something new or refreshing what you already have, I’d love to help you make your brand clearer, sharper, and more memorable.
What I do
LOGO DESIGN
We start with a strategy call where I learn about your product, audience, competitors, and what the logo needs to communicate. I then explore several directions, test them at different sizes and in key contexts (product, web, social), and present a curated selection of strong options. You choose a direction, we refine it through a few rounds of feedback, and I deliver final logo files and lockups ready for web, print, and product use.
BRANDING
Branding starts with discovery: I review your existing materials, ask focused questions about positioning, and collect visual references to define where the brand should sit. From there, I create a visual direction (moodboards plus early color, type, and layout explorations) so you can react before we build the full system. Once aligned, I develop the core identity—logo usage, palette, typography, layout rules, and key applications—and package everything into a practical brand kit or guidelines your team can follow.
BRAND STRATEGY
We run a structured but lightweight strategy process through a workshop and a short questionnaire. I map your audiences, pains, and desired perception, then review competitors to identify a positioning space that feels credible and differentiated. From this I define brand foundations—value proposition, personality, and messaging pillars—and turn them into clear creative guidelines for naming, tone, and visual identity.
UX/UI DESIGN
We begin by clarifying goals and use cases: what users need to do, which screens matter most, and what success looks like. I then design wireframes to define structure, hierarchy, and key interactions so we can iterate quickly before polishing the visuals. Once the flow is solid, I apply your brand, create high-fidelity screens, and organize components and states in clean design files ready for development.